What We Do at the Diversity Action Alliance
The Diversity Action Alliance (DAA) exists to close leadership, opportunity, economic, and cultural fluency gaps in communications and public relations.
We do this by holding the industry to clear benchmarks, amplifying the research, partners, and solutions that are accelerating progress, and equipping willing leaders to do the same.
Our sole focus is a communications and PR industry that leads responsibly and communicates with integrity, accountability, and humanity.
Our Approach
We believe progress happens when responsibility is shared.
That’s why we ask every stakeholder—individuals, organizations, board members, advisors, and partners—to invest and contribute by centering equity, integrity, and human dignity in all they say and do.
DAA backs its work with signature research, recognition, and standards that make us the go-to authority in diverse, inclusive, equitable, and responsible communications.
Our work is grounded in three interconnected pillars:
Our Pillars
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Leadership Development
We prepare communications and PR leaders to lead with integrity, cultural fluency, and accountability. Our programs build the skills required to navigate bias, shape inclusive narratives, and drive meaningful organizational change.
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Community Building
Progress happens when leaders move together. We convene a cross-sector community committed to shared responsibility, peer accountability, and raising standards across the communications industry.
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Research and Thought Leadership
We set the benchmarks that move the industry forward. Through signature research and analysis, we provide the data, insights, and standards leaders need to act responsibly and measure progress.
Get Involved Today
Take the next step in your professional journey with the Diversity Action Alliance. Whether you want to expand your network, develop new skills, or explore industry opportunities, we have a place for you. Join us and be part of a dynamic community shaping the future of communications.