Our Commitment
Our Commitment: A Unified Leadership Oath
Established in 2020, the DAA Commitment is a public pledge from organizations ready to take meaningful action toward inclusive, accountable leadership in communications and public relations.
This is not a symbolic gesture. It is a shared responsibility..
Why the Commitment Matters
The communications and PR industry influences trust, culture, and public perception. Leadership in this moment requires alignment between values, decision-making, and action.
The DAA Commitment provides a structure for organizations to move beyond intention and toward progress that can be measured and sustained.
Strengthening the Future of Communications—Together
By joining DAA, organizations align with a community committed to responsible leadership, representative talent, and shared accountability.
What Organizations Commit To
Collective Progress
Submit annual workforce race and ethnicity data through DAA’s secure reporting platform to support transparency and industry learning.
Ongoing Leadership Development
Integrate inclusive communication strategies, equitable leadership practices, and cultural awareness into daily operations.
Community & Collaboration
Engage with a national network of DAA signatories to share insights, benchmarks, and best practices.