Research & Thought Leadership

Progress requires more than intention—it requires evidence.

The Diversity Action Alliance serves as a trusted authority for research-driven insight, accountability, and standards in communications and public relations. We produce and amplify industry-defining research that identifies gaps, sets benchmarks, and equips leaders to act responsibly.

Our work ensures that equity, inclusion, and cultural fluency in communications are measurable, transparent, and actionable—not aspirational.

What We Do

Industry Research & Benchmarking

We conduct and elevate research that examines leadership, workforce representation, opportunity gaps, and cultural fluency across the communications and PR industry.

Accountability & Measurement

We believe accountability is a shared responsibility. Through data collection, reporting, and analysis, we help organizations move from stated commitments to demonstrated action—grounded in integrity and transparency.

Thought Leadership & Industry Insight

DAA translates data into insight. Our analysis, commentary, and publications help leaders understand emerging trends, risks, and responsibilities shaping the future of communications—globally and across sectors.l.

  • Global Employment and Opportunity Survey

    The DAA Employment Survey examines workforce representation, opportunity, and access across the communications and PR industry. By collecting and analyzing employment data, we identify gaps, trends, and barriers that impact who is hired, promoted, and retained—and where accountability is needed to drive change.

    Explore the Global Employment and Opportunity Survey

  • Contribute to Industry Accountability

    Real progress depends on participation.

    Organizations and leaders contribute to a more accurate, responsible industry by sharing data that informs benchmarks, highlights gaps, and strengthens collective accountability.

    Submit Your Data

  • Speaking & Briefings

    DAA brings research-backed insight to conferences, boardrooms, and leadership convenings. Our briefings and talks are grounded in evidence, industry context, and accountability—challenging leaders to lead and communicate with integrity, cultural fluency, and responsibility.

    Request a Speaker

Get Involved Today

Take the next step in your professional journey with the Diversity Action Alliance. Whether you want to expand your network, develop new skills, or explore industry opportunities, we have a place for you. Join us and be part of a dynamic community shaping the future of communications.

Join DAA