2025 DAA G.E.M.S. — Honoring Purpose in Action

Growth in Equity as a Measure of Sustainability

This year’s G.E.M.S. Honors centers on a powerful theme: Purpose.

At the Diversity Action Alliance (DAA), purpose is the mindset. It’s the reason behind the work, the motivation behind the movement, and the standard we hold ourselves to as communicators, leaders, and changemakers.

Join the DAA community as we honor professionals whose strategic insight, mentorship, and culture‑shifting leadership are contributing to the elevation and growth of the communications and public relations industries. The DAA G.E.M.S . Honors celebrates our industry treasures; we spotlight leaders who use their richly intersectional perspectives to mentor emerging talent, elevate underrepresented voices, and set new creative and cultural standards. Secure your ticket today and stand with us as we applaud their achievements and inspire the next generation of communicators. Space is limited.

The ticket includes a networking reception featuring Sip LIghtly’s expert hand-crafted beverages, an artisanal grazing station, and a selection of passed hors d’oeuvres from Chef Peter Martinez, a Chopped finalist and Hell’s Kitchen alum.

Accessibility Note: The following description is provided to ensure everyone, including guests who use screen readers, can fully experience the invitation and access all key information about the event.

This video invitation opens with a high-end, animated diamond spinning gracefully at the center of the screen. The diamond’s facets sparkle and reflect soft, luminous light, symbolizing brilliance and excellence.

As the diamond turns, elegant text appears on a dark, luxurious background, providing the event details:

Date: September 17, 2025

Time: 6 - 8:30pm

Location: 55 Broadway NYC

Program: Networking Reception, Industry Legends Presentation, Fireside Chat, Honoree Presentation, Closing Remarks

Attire: Fashionable Cocktail attire with the option to dress in gem or jewel tones to fit the theme.

There is no audio or narration in this video.

💫 Why “Purpose?”

Purpose gives meaning to the metrics. It turns campaigns into catalysts and everyday decisions into long-term change. It reflects the idea that excellence in communications isn’t just about reach, it’s about responsibility.

By spotlighting purposeful leadership, the G.E.M.S. Honors highlights what happens when strategy and values move in alignment: equity grows, teams thrive, and the industry gets stronger from the inside out.