2026 Pat Ford Larger Than Life Impact Award Recipient
The Diversity Action Alliance is proud to recognize Helio Fred Garcia, president of Logos Consulting Group and executive director of the Logos Institute for Crisis Management & Executive Leadership, as the 2026 recipient of the Pat Ford Larger Than Life Impact Award, sponsored by Burson.
For more than 45 years, Fred has helped leaders build trust, inspire loyalty and lead with integrity. He has advised more than 450 CEOs and thousands of leaders across six continents while dedicating his career to teaching, mentoring and developing principled leaders.
An award-winning educator and author or co-author of seven books, Fred has helped shape generations of communicators to understand the consequences of their choices, the power of their words and their responsibility to those they serve. His commitment to ethical leadership, social justice and mentorship embodies the standard established by Pat Ford: using one’s influence to serve a purpose larger than oneself.