The Provocative Leadership for Racial Equity in Communications (PLREC) Registration 

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The Provocative Leadership for Racial Equity in Communications (PLREC) is a transformational learning opportunity to challenge mid to senior-level professionals to confront and dismantle racial biases within the communication and PR industry.

Upon completion of the PRovocative Leadership for Racial Equity in Communications (PLREC) Certification program, participants will be able to:

• Analyze and Understand Racial Dynamics: Gain a deep understanding of historical and current racial dynamics in the communication industry and analyze how these dynamics influence modern practices.

• Develop Antiracist Communication Strategies: Craft and implement effective communication strategies that actively promote racial justice and address racial equity issues within the industry.

• Navigate Racial Crises: Effectively manage and respond to racially charged crises using bold, transparent, and sensitive communication tactics that foster positive change and maintain organizational reputation.

• Lead with Provocation for Change: Employ provocative leadership techniques that actively dismantle systemic racism in the PR industry, driving organizational change towards antiracism and influencing others through mentorship and allyship.

• Retain Diverse Talent: Implement internal and external strategies to nurture and retain a diverse talent mix, integrating robust DEI principles into personal growth, professional development, and organizational practices.

• Practical Application of Learned Skills: Apply the learned concepts in a real-world context through the Certification Capstone Project. This demonstrates the ability to develop and implement antiracist strategies that provoke tangible change and challenge the status quo within their organizations or communities.

This comprehensive certification will empower professionals to understand and discuss racial equity and to lead and enact change that promotes diversity and inclusiveness within the communications sector and beyond.