Lead Together.
Act Now.

We are a coalition of public relations and communications leaders joining forces to accelerate progress in the achievement of meaningful and tangible results in diversity, equity and inclusion across our profession.

MAKE THE COMMITMENT TODAY

Our commitment is an oath we are taking both as individuals and on behalf of the companies we represent.
Join us in our commitment to make an impact on the industry.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

FAQs

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Is the Alliance only focused on people of color?

The organizations that make up the Alliance have D&I initiatives that assist the broad spectrum of diversity profiles including gender, ethnic, and generational diversity as well as LGBTQI, veteran, and differently-abled communities. While we know there’s work to do in all those areas, the Alliance is currently prioritizing people of color as supported by the data, as well as the countless anecdotes from diverse leaders in the profession. Those who come from diverse backgrounds are disproportionately affected, so to make the biggest impact we will focus our efforts while continuing to advocate for diversity, equity and inclusivity for all diverse stakeholders.


Additional Info:
How can I ensure that my organization's demographic data is not compromised once shared with the Alliance?

The Diversity Action Alliance will not share any of your organization's data with any other party. As an honest broker, the Alliance will aggregate, and report industry-wide data only which will be broken down by organization size (large, mid-size, small, boutique) and type (agency, corporate, non-profit, government, independent consultancy).

To Note: For Chief Communications Officers and those who are leading communications departments, data requested is only for the communications department, not for the entire organization. This will be reiterated upon data request.


Additional Info:
Does my organization need to be able to commit to all three buckets of the commitment?

Yes, each year, your organization will need to commit to the entire pledge. This does not mean your organization meets all of the commitment requirements today, just that you are actively working toward each of the commitment items.


Additional Info:
How is the Alliance measuring success?

Success will be measured by our promises to:

1. Drive high-impact change toward shared goals

2. Measure the profession’s progress with consistent, comprehensive metrics

3. Provide regular progress reports to our stakeholders

The Alliance will issue an annual impact report each year. The Year One (2020) annual report will give an overview of progress, alliance-led or supported initiatives and will layout the state of the industry as determined by the benchmarks. Beginning in Year Two (2021), we will report on the industry progress using Year One benchmark data as a starting point.


Additional Info:
My organization is not a PR agency, should we still sign the pledge?

Yes, if your team has PR and communications professionals, you are a stakeholder. The Alliance invites organizations from all aspects of public relations including those that span across the corporate, agency, academic, independently-owned, non-profit and government sectors.

Additional Info:
How is the Alliance different from other groups who have assembled to advance diversity in PR?

The Diversity Action Alliance is a coalition that specifically brings togetherleaders of the world’s top public relations organizations in pursuit of anurgent and critically essential goal: to achieve continuous improvement forunder-represented groups as measured by recruitment, retention andrepresentation in management by 2025.

As we strive to achieve truly meaningful and tangible change, Alliance members will work hand in hand - ongoing - to create a community that is consistently inclusive,grounded in opportunity and one that cultivates a sense of equality and belonging.  Further, the Alliance will collect data and set benchmarks and a reporting structure, holding ourselves accountable for achieving a more diverse and inclusive U.S. PR industry within the next five years, while yielding sustainability year over year.


Additional Info:
Why is this an urgent issue for the PR profession?

According to the Bureau of Labor and Statistics, the US PR industry is 87.9 percent white, 8.3 percent African American, 5.7 percent Hispanic American and 2.6 percent Asian American.

Compare that with the nearly 40 percent of the U.S. population not being Caucasian and demographic trends indicating that between now and 2030, whites as a proportion of the population will get smaller, and the minority groups will all keep getting bigger.

All stakeholders - brands, clients, agencies, current and prospective PR professionals (at all levels), students and donors - have the responsibility of ensuring our industry is cast with the talent that reflects the America we serve, and that that talent is mentored and given opportunities for growth - both professionally and financially.

As best expressed by Dr. Martin Luther King, Jr. at the March on Washington, “We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there "is" such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.” 


Additional Info:
Why are you doing this now?

Studies continue to show that the PR industry is predominantly white. While there have been praiseworthy efforts and progress in the advancement of diversity and inclusion across our industry there is still a significant amount of work to be done to ensure our talent - their backgrounds, culture, perspectives and experiences - reflect the consumers we strive to reach and engage.

Additional Info:
Why is D&I specifically important to PR?

As brand builders it's important that the content, experiences and communications we put out in the world represent and authentically connect with the diverse America we seek to engage. The way to ensure we're doing this is to have diverse perspectives and voices at the table. The representation in the room must mirror the markets and the people we serve. With ethics and integrity at the core of what we do, this is a moral imperative and much as it is a business one.


Additional Info:
What is the Diversity Action Alliance?

The Diversity Action Alliance (DAA) is a coalition of Public Relations and Communications leaders joining forces to accelerate progress in the achievement of meaningful and tangible results in diversity, equity and inclusion (DE&I) across our profession.


Additional Info:
I’m interested in getting my organization involved in the Alliance, what are the next steps?

Sign the commitment as an individual and then encourage the leadership in your organization, communications department or agency to navigate to the website, learn about the Diversity Action Commitment and Alliance, so that they can sign on behalf of the organization.

Additional Info:
How can I ensure that my organization’s demographic data is not compromised once shared with the Alliance?

The Diversity Action Alliance will not share any of your organization’s data with any other party. As an honest broker, the Alliance will aggregate, and report industry-wide data only which will be broken down by organization size (Large, Mid-Size, Small, boutique) and type (agency, corporate, non-profit, government, independent consultancy).

Additional Info:
Will the commitment change?

The commitment will be reviewed and re-signed by each organization annually to keep the goals and focuses top-of-mind and relevant. Each year, the Steering Committee will review the metrics, evaluate whether we are set up for success and track our progress.

Additional Info:
Who created the commitment?

The commitment was created by leaders from the major industry associations with input from stakeholders from across the corporate communications and public relations profession.

Additional Info:
My organization has already signed other pledges for advancing diversity, why should we also sign the Diversity Action Alliance commitment?

The Diversity Action Alliance is specific to the corporate communications and public relations industry. The available contacts and resources, shared best practices, and tracking of progress will be tailored to communications professionals.

Additional Info:
I’m interested in joining the Advisory Council, how do I get involved?

Contact us at hello@diversityactionalliance.org

Additional Info:
How can I/ my organization join the Diversity Action Alliance

Whether you represent top leadership at your organization or are signing the commitment as an individual, you can join the Alliance by clicking on "Sign Commitment" in the navigation bar. Read through the three pillars of action in the commitment and take the oath by signing the form below. Be sure to indicate that you are signing on behalf of your organization by clicking the checkbox, or leave it empty if you are making a personal commitment. Note that if you sign on behalf of your organization, you do not need to fill the form out twice - we will capture your signature for both you and your company or communications department.

Additional Info:
Is there a financial obligation to signing the commitment or becoming member?

There is not a financial obligation to signing the commitment or becoming a member. Best practices in other sectors show there must be commitment from the top. This commitment is meant to enlist the leaders of our profession to act in solidarity in pursuit of a vitally important and widely shared goal.

Additional Info:
Why is the goal set to 2025?

While reflecting the U.S. Market by 2025 is our long-term goal, the action-oriented commitment and regular progress tracking will drive incremental progress or point to where not enough progress is being made.

Additional Info:
How can I get my organization to join the Alliance and sign the commitment?

This coalition is intended to drive high-impact change from the top of each organization and position the PR profession as a leader in inclusive culture. We encourage you to forward information about the Alliance to your top PR/communications management to inspire your organization’s leaders to get involved and commit to action.

Additional Info:
How is the Alliance going to help my company fulfill the commitment?

We know that the path to a diverse and inclusive culture is not the same for every company. The Alliance website will have a resource page that pools a variety of best practices, strategies and tools from its members ongoing in order to help foster a diverse, equitable and inclusive culture for your organization. Resources and tools are supplemental and not prescriptive. It will be crucial for each organization to tailor its DE&I Strategy to its unique needs.

Additional Info:
Lead Together. Act Now.
120 Wall Street, 21st Floor, New York, NY 10005
For press inquiries, please email: hello@diversityactionalliance.org