Closing the Gaps in Communications Leadership

The Diversity Action Alliance (DAA) is a nonprofit coalition advancing inclusive, accountable leadership in the communications and public relations industry. We work to close leadership, opportunity, economic, and cultural fluency gaps by equipping leaders, convening community, and holding up a mirror to the profession.

DAA exists for organizations and individuals who believe different perspectives should not only be represented — but empowered to thrive.

  • Our Mission

    To close leadership, opportunity, economic, and cultural fluency gaps in communications and public relations by holding up a mirror to the industry, setting clear expectations for progress, and equipping leaders to build organizations where different perspectives truly thrive.

  • Our Vision

    An inclusive and globally-minded communications and PR industry — centered on human dignity, strengthened by integrity and accountability, and capable of thriving because of different perspectives.

  • Why We Exist

    The communications industry plays a defining role in shaping public trust, culture, and reputation. Yet leadership pathways, workplace practices, and decision-making structures have not evolved at the pace the moment demands.

    DAA exists to help leaders confront that reality — and do something about it. We support progress that is intentional, measurable, and embedded into how organizations lead and communicate.

What Makes DAA Different?

We Focus on Leadership First
Change in communications begins with leaders. Our work centers on building cultural fluency, ethical judgment, and leadership alignment..

We Build CommUnity With Purpose
DAA convenes communications professionals across sectors to learn, challenge one another, and advance progress together..

We Hold Up a Mirror
Through dialogue, data, and shared commitments, we challenge the industry to reflect honestly on where it stands — and where it must grow.

Our Focus

DAA advances inclusive, accountable leadership in communications through three interconnected areas:

Leadership Development
Preparing communications and PR leaders with the skills, frameworks, and confidence to lead responsibly.

Community Building
Convening a trusted, cross-sector community committed to shared learning, accountability, and progress.

Research & Thought Leadership
Sharing insights and informed perspectives that help illuminate gaps and shape the future of the industry..

Who we serve

DAA is built for those who shape public narratives and drive reputation, including:

  • Chief Communications Officers and senior communications leaders

  • Brand, marketing, and reputation strategists

  • Agency executives and strategic advisors

  • Corporate affairs and public policy communicators

  • Communications educators and emerging leaders

Whether you lead strategy for a global brand, advise executives, or help shape the next generation of communicators, DAA is your community.

Closing the gaps in communications leadership requires collective effort and sustained engagement.

DAA invites leaders and organizations ready to learn, lead, and grow together to join the Alliance.

Join the Alliance