Closing the Gaps in Communications Leadership

The Diversity Action Alliance (DAA) is a nonprofit communications and PR coalition.

Communications and public relations play a defining role in advising the world’s leaders, earning public trust, and shaping societal discourse.

We are advancing inclusive and accountable leadership in the industry.

Because we believe our industry and its stakeholders are best served when leadership reflects a broad range of experiences, backgrounds, and perspectives.

  • Our Mission

    To close leadership, opportunity, and economic gaps that sideline diverse talent, and the cultural fluency gap, limiting the reach and relevance of communications and PR.

  • Our Vision

    An inclusive, globally minded communications and PR industry capable of thriving and growing because of diverse perspectives.

  • Why We Exist

    DAA exists to expand who is represented in the communications industry by developing inclusive leadership capabilities, building leadership pathways, and advancing industry insights that drive relevance, reach, and long-term business success.

What Makes DAA Different?

We Focus on Leadership First
Change in communications begins with leaders. Our work centers on building cultural fluency, ethical judgment, and leadership alignment..

We Build CommUnity With Purpose
DAA convenes communications professionals across sectors to learn, challenge one another, and advance progress together..

We Hold Up a Mirror
Through dialogue, data, and shared commitments, we challenge the industry to reflect honestly on where it stands — and where it must grow.

Our Focus

DAA advances inclusive, accountable leadership in communications through three interconnected areas:

Leadership Development
Preparing communications and PR leaders with the skills, frameworks, and confidence to lead responsibly.

Community Building
Convening a trusted, cross-sector community committed to shared learning, accountability, and progress.

Research & Thought Leadership
Sharing insights and informed perspectives that help illuminate gaps and shape the future of the industry..

Who we serve

DAA is built for those who shape public narratives and drive reputation, including:

  • Chief Communications Officers and senior communications leaders

  • Brand, marketing, and reputation strategists

  • Agency executives and strategic advisors

  • Corporate affairs and public policy communicators

  • Communications educators and emerging leaders

Whether you lead strategy for a global brand, advise executives, or help shape the next generation of communicators, DAA is your community.

Closing the gaps in communications leadership requires collective effort and sustained engagement.

DAA invites leaders and organizations ready to learn, lead, and grow together to join the Alliance.

Join the Alliance